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A home décor store based in Tigre, Buenos Aires, open since 2010. Visual identity built around simplicity and editorial restraint. Neutral palette, organic textures, and confident typography — designed to let the products speak for themselves. Photography and web direction follow the same logic: clean, calm, and considered.
Photography became just as important as the design itself. Every product is presented with natural light, clean compositions, and breathing room, creating a catalog that feels honest, warm, and carefully curated.
I wanted the experience to feel simple from the very first click. Clean layouts, thoughtful spacing, and a minimal approach help visitors focus on the products instead of the interface.
